Virtual Incentives described rewards as one element of an employee retention plan in guidance published on August 16, 2018. The company began with pay and benefits, arguing that recognition should accompany competitive employment conditions.

For rewards, it suggested acknowledging milestones and extra effort with frequent, relevant incentives. Its examples included virtual cards and a choice-based gift card offering so employees could select a brand they preferred.

The guidance also addressed career development and communication about progression. Virtual Incentives advised employers to give

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