Virtual Incentives sets out survey reward budgeting and participation terms

Virtual Incentives has set out four practical considerations for market researchers offering survey incentives: the full cost of fulfilment, reward size, the number of rewards available and clear participation terms. The September 2013 guidance was developed with input from Survey Gizmo and Constant Contact.

The article places the relationship with respondents ahead of the incentive itself. It argues that interest in the subject and a belief that feedback will have an effect can provide reasons to participate, with a reward supporting that relationship. Examples include small cash amounts, gifts, gift certificates and relevant coupons or discounts.