Gift Cards News
GCOW adopts Branded Currency Solutions name
The December 2023 rebrand also changed Rewards By GCOW to Branded Currency Rewards as the business described a broader service scope.
Suzie Elis
Research & Trends News
Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023
Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand.
Rewards & Loyalty News
Virtual Incentives explains research compensation and reward catalog design
Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members.
Gift Cards News
GiftCrowd: College Care Packages and Gift Card Choice
GiftCrowd recommends clothing, dorm essentials, study supplies and dining rewards, with gift cards offering students a choice of what they need.
Gift Cards News
Diggecard Describes Bulk and API Gift Card Delivery for Christmas Rewards
The November 2023 guide proposes team activities, charity support and individual experiences for seasonal employee recognition.
Industry Deals News
Virtual Incentives appoints Frank Kelly to lead research participant incentives
The October 2023 hire supports reward distribution and participant incentive strategies for research clients, drawing on experience at Ipsos, Kantar and Nielsen.
Bitrefill describes prepaid Mastercard use for digital gaming purchases
Bitrefill's October 2023 guide uses Rust marketplace purchases to explain a crypto-funded virtual prepaid card, while noting merchant acceptance limitations.
Venmo introduces in-app gift cards powered by InComm InCentives
Eligible users can send branded digital cards with animations and keep received cards in their Venmo wallet.
Gift Cards News
All Digital Rewards covers card format and branding choices for prepaid programs
ADR’s September 2023 setup guide compares merchant-linked and open-loop rewards, physical and digital delivery, and recipient-friendly enrollment.
Rewards & Loyalty News
All Digital Rewards sets out wellness incentive showcase for HLTH 2023
The company’s September 2023 announcement put prepaid rewards, digital catalogues and programme reporting on its healthcare conference agenda.
Gift Cards News
zendit: Digital Gift Card Distribution and Reseller Delivery
Zendit’s September 2023 overview explains digital gift codes, electronic distribution and the role of distributors in reseller programs.
Giftbit selects Marqeta for prepaid reward-card infrastructure
The August 2023 partnership connected Giftbit’s reward experience with Marqeta’s issuing platform as prepaid choice became part of embedded finance.