Anytime Fitness Partners with Diggecard to Offer Gift Card Marketplace to Members

On February 24, 2021, Diggecard reported that Anytime Fitness, a global fitness franchise, had partnered with the company to offer a gift card marketplace to its 180,000 members in the UK.

The partnership aims to enhance Anytime Fitness's existing membership program by providing members with access to discounted digital gift cards from well-known brands, which can be used to make everyday purchases.

According to Diggecard, the gift card marketplace was integrated into Anytime Fitness's website via an i-frame, allowing members to browse and purchase discounted gift cards from a preselected portfolio of brands.

The discounted gift cards are expected to deliver significant savings to members, with the potential to save up to £1250 per year, according to the UK's Office for National Statistics.