Bixberry has connected its rewards programme to GIFQ, giving people who share spare internet capacity a way to redeem their earnings as digital gift cards. GIFQ announced the integration on August 31, describing a payout connection to its catalogue of more than 5,000 brands across over 100 countries. Bixberry has also confirmed the partnership publicly. [S01] [S02]

The announcement brings gift cards into a different kind of rewards business: a network that compensates people for making their internet connections available to AI services. For the gift card industry, it is a distribution agreement with an earning platform, rather than a new card programme from a retailer.

What the integration changes

GIFQ says its API handles gift card fulfilment and delivery confirmation, replacing the need for Bixberry to contract with suppliers market by market. The announcement identifies Egle Maldute as Bixberry’s chief product officer and Dimitrijus Stepanov as GIFQ’s chief executive. Their comments frame the payout connection as a way to support an international user base without building a separate rewards operation. [S01]

There are no disclosed transaction volumes, commercial terms or before-and-after retention results in the announcement. Claims about faster expansion, fewer support enquiries and stronger engagement describe the supplier’s expected benefits. They do not establish a measured outcome for this partnership. [S01]

How the underlying earning model works

Bixberry says users opt in to sharing their connection so approved AI companies can retrieve current web information. Its website lists mobile availability while desktop versions remain on a waitlist. Participants earn for time online and for requests handled through their connection. These are the company’s descriptions of its service, rather than an independent assessment of traffic or earnings. [S03]

The company’s gift card page distinguishes this model from completing surveys, watching advertisements or performing individual tasks. Users can choose whether to share only Wi-Fi or mobile data as well. The time required to reach a reward depends on connection availability and demand for requests in the participant’s region. [S04]

The redemption details behind the headline

Bixberry’s published gift card terms, checked on September 18, put useful boundaries around the offer. Its first payout threshold is $10, rising to $20 for later payouts. The page also says gift card fees vary by brand and are displayed before redemption. A claim of universally fee-free cash-out would therefore overstate the offer. [S04]

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The redemption details behind the headline

Detail

Published position

Source

First payout threshold

$10

[S04]

Later payout threshold

$20

[S04]

Gift card charges

Vary by brand; shown before redemption

[S04]

Local availability

Card country and currency must match the recipient’s use

[S04]

The catalogue total describes the wider supply network. It should not be read as 5,000 usable options for every account. GIFQ’s own company page says the actual selection depends on country, product and programme, and that businesses should check the available denominations before sending rewards. [S05]

Why the operating details matter

Our assessment is that the important commercial question is how reliably earned value becomes usable value. A large catalogue helps only when the recipient can find an appropriate local product at an attainable denomination and understand the deduction from their balance.

For a rewards operator, that means looking beyond the delivery claim. The first meaningful measures would be the share of balances that reach redemption, successful fulfilment by country, the cost shown to recipients and the handling of failed orders. None of those partnership-level results has been published in the launch material. The integration establishes a new distribution route; its performance will depend on the redemption experience people actually receive. [S01]