Buyatab reported that it partnered with 16 companies during 2019 to implement and grow digital and physical gift card programmes. In a review published on January 21, 2020, the company also highlighted promotional codes, live chat support and accessibility features. [S01]

The review put Buyatab's team at more than 75 people, including full-time and part-time staff. It did not identify all 16 partners or disclose a combined sales volume for their programmes.

Changes across marketing, support and purchasing

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Changes across marketing, support and purchasing

Development

What Buyatab reported

Promotional codes

A new feature for merchant promotions

Live chat

An additional customer support channel

Accessibility

Features for clients that enabled them

Company partnerships

16 during 2019

Buyatab said live chat helped it respond faster and reduce telephone waiting times, without publishing a numerical comparison. It described promotional codes as an additional option for its partners to engage customers. [S01]

Accessibility depended on client enablement

The accessibility changes included a visible focus indicator and streamlined pages for purchasing digital and physical gift cards. The review expressly limited the claim to clients with the functionality enabled. It did not establish that every merchant purchase flow had changed or supply an independent compliance audit.

Taken together, the updates concerned the steps around a gift card sale: promotion, checkout and customer assistance. The review provides a company account of product and operational development during 2019, rather than a financial statement or an independently measured assessment of those features. [S01]