Buyatab launched a redesigned corporate website on January 3, 2017, adding a careers section and a blog for people following the digital gift card business. [S01]

The company said the site was intended to serve brands evaluating a digital gift card solution as well as visitors interested in the wider industry. The careers area was designed to carry current job openings.

A publishing channel for the business

The blog was to feature product updates, industry insight and consumer trends, with contributions from specialists within the company. This gave Buyatab a place to explain its work and publish developments beyond its sales pages.

The announcement concerned the corporate website and its content. It did not announce a new payment product, changes to merchant checkout functionality or a measured improvement in gift card conversion. [S01]

For potential merchant clients, the practical change was access to a broader set of company information and a dedicated stream of gift card coverage. Buyatab described the refresh as a new presentation for the existing business, while restating its ambition to move stored-value cards into digital formats.