Diggecard outlines gift card marketplace access for loyalty programs

Diggecard described its Gift Card Marketplace as an option for businesses revisiting loyalty programs during the early months of the COVID-19 pandemic.

In a June 2, 2020 article, the company discussed customers accepting vouchers, deferring bookings and buying gift cards to support businesses affected by closures. It argued that a lasting loyalty offering would also need to provide recognizable value.