Diggecard announced on October 23, 2025 that it was bringing its previously separate entities into one group company and changing its leadership. Andrew Johnson, then chief executive of Diggecard UK Ltd, was named Group CEO with responsibility across the business’s regions and units.

Arvid Torset, the outgoing Group CEO, was to become Executive Vice President, Strategy and Innovation. Diggecard said his new remit would include strategic development and a particular focus on artificial intelligence.

The gift card solutions provider said its divisions had expanded sales and their customer base under Torset. It presented the combined structure as a way to coordinate technology, sales and specialist expertise across markets.

Board chair Susanne Brønnum said the new structure and leadership arrangements were intended to support growth, innovation and customer service. The announcement set out those objectives without providing financial targets or a timetable for specific AI products.