EzePrepaid outlined several digital reward formats in an overview published on January 27, 2023. It discussed e-gift cards alongside digital movie tickets and credits or points used to access music.

The company described these as options a loyalty or incentive programme could offer electronically. In its examples, participants earned value through the programme and then used a digital claim or delivery process to access the selected reward.

For e-gift cards, EzePrepaid highlighted the ability to choose goods, services or experiences from the relevant offering. It linked electronic delivery with reducing the need to distribute a physical item to the recipient.

The article presented product categories and the provider’s view of their convenience. It did not report a new product launch, provide adoption figures or quantify a sales improvement caused by a particular digital format.