The Gift Card & Voucher Association announced on February 4, 2025 that it was partnering with The Payments Association as Gift Card Partner for PAY360. The event was scheduled for March 25 and 26 at ExCeL London. [S01]

Connecting gift cards with the wider payments industry

The announcement gave the gift-card association a defined role within a broader payments event. It also directed members to a conference discount available through its newsletter. This was an event partnership, with no new payment product or commercial distribution agreement disclosed. [S01]

The connection is relevant because gift-card programmes depend on more than the reward itself. Acceptance, processing, risk management and distribution bring operators into contact with the wider payments industry. A conference partnership can bring those groups into the same conversation without establishing a specific outcome.

The association’s advance audience and exhibitor figures were promotional expectations, not an audited account of attendance, so they are not presented here as results. The announcement concerned the March 2025 event and is retained with its original date.