EzePrepaid recommends considering merchant choice, expiry terms and program administration when selecting gift cards for employee incentives. Its January 2023 article presents gift cards as a way to offer rewards that reflect different employees’ interests.

The provider suggests offering a range of retailers, restaurants and online stores rather than directing every employee toward one merchant. The intended benefit is that recipients can choose a reward suited to their own preferences.

EzePrepaid also recommends using available program information to understand reward preferences and adjust future selections. Clear communication and tracking are part of its proposed approach to managing distribution.

The article identifies bulk purchasing and reduced physical administration as possible cost advantages. It presents those benefits as considerations for program design, without reporting a quantified return on investment or an employer case study.