In guidance published on August 31, 2026, Giftbit urges internet providers to examine what happens after a prepaid gift card incentive is sent. The company says limited reporting can leave operators unable to account clearly for unclaimed reward value, failed delivery and fees. It recommends choosing a provider that can show each reward's subsequent status and the campaign's actual cost.

Giftbit's Director of Business Development Matt Brossard has spent years helping companies run prepaid gift card incentive campaigns, and he notes that these campaigns can be very successful when done correctly. However, the question is not whether internet providers can find a use for prepaid gift card incentives, but what happens after each reward is sent, and what the campaign actually cost.

Giftbit explains that a standard reward with no claim-by date may remain open indefinitely, with the funds reserved for the recipient unless the provider cancels it. A promotional reward with a claim-by date can expire, and the unused value is then handled according to the agreement with the provider. Giftbit defaults to giving customers a minimum of 25% of unclaimed promotional reward value back to their Giftbit balance.

To avoid losing money to reporting gaps and unclaimed rewards, Giftbit recommends that internet providers ask their prepaid gift card program provider about the return percentage on unclaimed value, any fees, and when credits post back to their balance. They should also ask about the prepaid gift card API workflow and support model. Giftbit's reporting shows each reward's status after sending, and their pricing is public.