A larger wallet audience, with promotion results still undisclosed

BHN linked its distribution rationale to the October 2025 PYMNTS Intelligence report Apple Pay @11. Figure 6A reports PayPal use in the preceding seven days among U.S. respondents: 7.3% in 2024 and 12.8% in 2025 for in-store purchases, and 7.9% and 11.1% respectively for online purchases. These are reported usage shares within each channel, not PayPal shares of transactions, purchase value or gift-card sales. [1] [4]

Source

PYMNTS Intelligence, Apple Pay @11, Figure 6A (October 2025)

U.S. consumer survey, not transaction or spending market share. The 2025 report covers 3,339 adults; Figure 6A bases are 2,560 who remembered their last in-store purchase and 1,832 who remembered their online purchase in the preceding seven days. Fieldwork: August 14 to September 22, 2025. Prior-year fieldwork and base details are not supplied here. This predates the January 2026 offer and measures no gift-card outcome.

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PayPal use in the preceding seven days, by survey year (%)
Category	In-store respondents	Online respondents
2024	7.3%	7.9%
2025	12.8%	11.1%

PYMNTS surveyed 3,339 U.S. consumers from August 14 to September 22, 2025, with the sample balanced to the adult population on key demographics. Figure 6A specifies 2,560 respondents who remembered their last in-store purchase and 1,832 who remembered their online purchase during the

Giftcards.com expanded its PayPal channel on January 20, 2026 with a 5% cashback promotion for consumers who opted in and paid through their PayPal wallet. Blackhawk Network , which owns the gift-card retailer, described a featured offer intended to reach buyers within a payment environment they already used. The announcement offered hundreds of digital gift cards across retail, restaurant, entertainment, gaming and multi-brand categories. [1] A larger wallet audience, with promotion results still undisclosed BHN linked its distribution rationale to the October 2025 PYMNTS Intelligence report Apple Pay @11. Figure 6A reports PayPal use in the preceding seven days among U.S. respondents: 7.3% in 2024 and 12.8% in 2025 for in-store purchases, and 7.9% and 11.1% respectively for online purchases. These are reported usage shares within each channel, not PayPal shares of transactions, purchase value or gift-card sales. [1] [4] PayPal use in the preceding seven days, by survey year Shares reporting PayPal use, with a different respondent base for each purchase channel. In-store respondents 2024: 7.3 % 2025: 12.8 % Online respondents 2024: 7.9 % 2025: 11.1 % U.S. consumer survey, not transaction or spending market share. The 2025 report covers 3,339 adults; Figure 6A bases are 2,560 who remembered their last in-store purchase and 1,832 who remembered their online purchase in the preceding seven days. Fieldwork: August 14 to September 22, 2025. Prior-year fieldwork and base details are not supplied here. This predates the January 2026 offer and measures no gift-card outcome. PYMNTS Intelligence, Apple Pay @11, Figure 6A (October 2025) PYMNTS surveyed 3,339 U.S. consumers from August 14 to September 22, 2025, with the sample balanced to the adult population on key demographics. Figure 6A specifies 2,560 respondents who remembered their last in-store purchase and 1,832 who remembered their online purchase during the

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