GiftCrowd recommended combining personal appreciation with recipient-selected gift cards in teacher gifting guidance published on February 4, 2025. The company described shared collection links and brand choice for parent groups planning Teacher Appreciation Week, end-of-year gifts and other school occasions.

Suggested options included notes from students, classroom materials, books and gift cards. The guide treated the teacher’s preferences and ability to use the present as the main considerations, rather than assuming that every recipient wants the same item.

It also raised drawbacks to some familiar choices, including duplicate mugs, decorative items and strongly scented products. Those observations were the company’s recommendations, rather than findings from a teacher survey reported in the article.

GiftCrowd said its service let recipients select from more than 450 brands and divide the value between different gift cards. That selection was the company’s description of its catalogue in February 2025.

For group gifts, the company described collecting contributions through a shared link for one or several teachers. It positioned the collection and tracking tools as an alternative to a parent manually coordinating cash, while personal messages could accompany the gift.