GiftCrowd describes how parent organizations can collect contributions for teachers and let each recipient select gift cards for holiday shopping. The guide was originally published December 20, 2022; the available source also includes later references to the 2024 Black Friday season.

The suggested categories include meals, cinema visits and other experiences, as well as everyday essentials from participating retailers. The company also proposes books and classroom materials for recipients who would find those useful.

GiftCrowd presents its collection process as an option for parent organizations: create a school gifting page, add recipients and invite families to contribute. Each teacher then receives the collected value and accompanying messages.

The recipient can select gift cards from the available catalog and decide when to use them within the applicable terms. The article discusses possible shopping occasions, rather than offering a specific Black Friday discount or announcing a new promotion.