Checkout.com said on March 27, 2025 that it was providing the payments infrastructure for Interflora’s newly launched digital gift card in France. The update also reported a 95.4% net payment-acceptance rate across Interflora’s European markets. [S01]

A gift-card launch within a wider payment relationship

The French digital gift card could be purchased using a range of card and digital-wallet methods supported by Checkout.com. The release placed that product within the partners’ wider work on checkout performance across web, mobile and app channels. [S01]

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A gift-card launch within a wider payment relationship

Reported measure

Scope

95.4% net acceptance

Interflora’s European markets, not gift-card transactions alone

20% of mobile transactions

Combined share attributed to Apple Pay and Google Pay

New digital gift card

France

The acceptance figure was described by the companies as Interflora’s highest to date. The release did not give a measurement window or a gift-card-specific acceptance rate. It therefore cannot establish how the new gift card performed on its own. [S01]

The difference between a launch and a plan

At the time of the announcement, the partners planned further work in Sweden and Denmark, as well as in-app payments across six European markets. Those were forward-looking plans in the March 2025 release. The statement did not confirm that every planned integration had already gone live. [S01]

For a digital-gifting business, payment acceptance is part of the customer experience before the gift ever reaches its recipient. A broad choice of payment methods can address different customer preferences, but it still needs to be assessed against actual completion rates and the cost of acceptance.

The useful evidence here is a named product in a defined market and a disclosed, company-reported performance measure for the wider business. Keeping those scopes separate prevents a platform-wide result from becoming an unsupported claim about the gift card.