LEGO eGift cards are being offered for business rewards, incentives, benefits and promotions, according to an update published by Diggecard on April 23, 2024. The post identifies December 2023 as the brand's launch into the B2B sector.

Diggecard presents the cards as a way for organisations to reward employees, customers and members internationally. The update emphasizes LEGO's appeal across age groups and the use of its eGift cards to connect a reward with creativity and play.