Love2shop and Collctiv have introduced Love2save, a UK proposition that combines personal savings pots with shared collections and converts the resulting balance into gift cards. The partnership was reported by FinTech Global on August 27, 2026, and the product is described on its own website and Collctiv's app listing. [S01][S02][S03]

The idea is to begin with the occasion rather than the payment. A birthday, holiday or leaving present becomes a named pot, and the organiser can add money alone or invite other people to contribute. The eventual spending route is a Love2shop product. [S01][S02]

From a collection to a purchase

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From a collection to a purchase

Stage

Published product function

Set a goal

Create and customise a pot for an occasion or collection.

Add contributions

Top up personally or share a contribution link.

Track progress

Keep the collection visible separately from a personal bank balance.

Choose the outcome

Convert to a Love2shop Digital Gift Card or Love2shop Holidays e-Gift Card.

The official site describes retail redemption across more than 150 retailers. Its holiday route is separately described as access to more than 150 tour operators through a dedicated travel team. These are two different networks, not a combined count of unique redemption partners. [S01]

Contributors can use card details or supported mobile wallets without downloading the app, according to the product website. Organisers manage the pot and its purpose in the app. [S01]

The website describes collection and gift card exchange as free, with an optional contribution of 2% when a pot is exchanged. That voluntary tip is distinct from a compulsory charge on the balance. [S01]

A deeper relationship than a checkout option

FinTech Global reports that the collaboration builds on a 2025 integration that added Love2shop gift cards to Collctiv's platform. The new proposition carries a distinct savings identity and puts the occasion and collection process in front of the gift card selection. [S03]

Collctiv CEO Amy Newford and Love2shop director of pre-payments Simon Birch were quoted in that report. Their comments describe an ambition to extend planned spending beyond Christmas to other events throughout the year. That is the companies' rationale, not evidence that users save faster or spend more. [S03]

What the model changes

For gift card distributors, the useful distinction is when they enter the customer journey. A pot can start accumulating contributions before the final gift is chosen, connecting the distribution network to an earlier planning decision.

That opportunity comes with practical questions. Organisers need clear contribution records, understandable conversion rules and a spending option that fits the group's goal. The launch material describes the workflow but does not provide measured outcomes for Love2save itself. Existing company-wide user totals should not be mistaken for adoption of the new service.