Merpay added Mercari points to Giftee's corporate and municipal digital-gift service on September 1. Organisations can now distribute the points as a standalone giftee for Business gift or offer them among the choices in EraberuPay and giftee Box. [S01]
A new reward option in an established distribution channel
The change connects campaign and resident-benefit budgets with an additional spending destination. EraberuPay lets recipients exchange gift points for participating mobile-payment service points; giftee Box offers a wider choice of gifts. Mercari points join both catalogues, while the standalone route lets an organisation select the reward in advance. [S01]
After receipt, the points are reflected in a Mercari account. They are free promotional points, which Mercari values at JPY1 each for spending on its marketplace and at Merpay merchants, and for settling eligible Merpay credit payments. Mercari distinguishes these from points bought using sales proceeds. [S01] [S02]
Giftee already operated a substantial distribution channel before this addition. Its issuer disclosures put cumulative giftee for Business projects above 61,000 in March 2025, above 81,000 in March 2026 and above 86,000 by June 30. These earlier milestones show the scale of the service that Mercari points entered. [S03] [S04] [S05]
Giftee for Business before the Mercari integration
Published thresholds for cumulative gifting projects, all measured before September 1, 2026.
projects, published lower thresholds
Tap or hover for details. All values are also available in the data table.
Sources
Bars show thresholds exceeded, not exact totals. Projects are not unique clients, recipients, issued cards or redeemed value. The service also includes physical gifts and experiences. No exact growth rate or Mercari integration uptake can be calculated from these milestones.
Show data tableHide data table
| Category | Reported cumulative project threshold |
|---|---|
| 31 March 2025: more than 61,000 | 61,000 projects, published lower thresholds |
| 31 March 2026: more than 81,000 | 81,000 projects, published lower thresholds |
| 30 June 2026: more than 86,000 | 86,000 projects, published lower thresholds |
The figures cover gifting projects across corporate campaigns, employee and business relationships, and municipal programmes. They include physical goods, experiences and branded merchandise alongside digital gifts. Giftee does not disclose a detailed project-counting method in these releases, and the thresholds cannot establish an exact increase or the number of customer organisations. [S03] [S04] [S05]
No issuance or redemption result for the Mercari integration was disclosed. The launch also did not specify Giftee-specific denominations or point-validity terms. Mercari's general help page says promotional-point expiry varies by campaign; the rules for purchased points therefore cannot be applied to this reward automatically. [S01] [S02]
The September arrangement is separate from EJOICA's later Mercari Points launch. Our earlier report on Giftee's cumulative project milestone provides further background on the broader business-gifting service.
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.