The company now known as Runa received the Best Prepaid Card Solution award at the seventh annual Payments Awards in November 2019. An article dated February 14, 2020 on its site connects the recognition with its digital incentives platform for customer acquisition and retention.

The article cites a UK Gift Card Association study in which almost 75% of consumers regarded digital gift cards as an attractive incentive. It argues that recipient choice and quick delivery can add appeal to a promotional offer.

Runa's platform provides a flexible choice that enhances the value of products and services, allowing businesses to increase customer acquisition, activation, retention, and referral campaigns. Digital incentives are a powerful tool for businesses to leverage the instant gratification of e-gifts while generating loyalty and increasing their customer base. The company's technology makes it easy to use and provides tracking and analytics for businesses of all sizes.

At the time of the article, the provider described API access to incentives from 550 global brands. It said campaigns could be deployed to hundreds of thousands of customers in under an hour, presenting that speed as a way to reduce the operational work behind large-scale incentives.

The platform described in the post brings ordering, delivery and campaign administration together. Runa argues that this reduces setup work compared with coordinating separate parts of an incentive campaign.

Runa harnesses data, providing tracking and analytics for businesses of all sizes, so that both small and big businesses can keep track of who redeemed what and where. Thanks to this tracking technology, Runa is able to reimburse businesses for unredeemed incentives, effectively making the incentive model measurable, more efficient, and equitable.