Treatwell added a corporate route to its beauty-booking marketplace on March 16, 2026, when Tillo announced that its gift cards were available through the Tillo Buyer Hub. The agreement also covers processing, putting distribution and the technology behind the cards with the same partner. [S01]
Gift-funded bookings retain marketplace costs and redemption rules
Treatwell connects consumers with independent hair, beauty and wellness businesses. The announcement put its European network at almost 100,000 salon partners and monthly bookings above five million. Those are company-reported operating figures at the time of the launch. [S01]
Its commercial role matters more than the size of that network. Treatwell's UK booking terms identify it as the salon's commercial agent: the underlying treatment is provided by the salon, while the platform arranges the booking and may collect payment on its behalf. The gift card is therefore a route into a marketplace, not ownership of a chain of treatment venues. [S02]
That structure helps explain the corporate opportunity. An employer-funded reward can bring a person to the booking platform before they have chosen a salon. The recipient then makes the selection, directing the prepaid value to a particular appointment. Treatwell gains a potential acquisition channel, while the salon has an opportunity to turn the first visit into a continuing customer relationship. Neither outcome follows automatically from issuing the card.
Treatwell sells salon software as well as marketplace access. Its UK pricing page, checked October 19, advertises Start for free plans and says new-customer commission depends on location. Its FAQ quotes 35% for a first booking from a new marketplace customer and 0% commission for repeat bookings. The FAQ also refers to a monthly fee without stating its amount. These current UK disclosures explain the acquisition model; they do not establish the rates applying to the March gift-card agreement or every European market. [S03]
Treatwell's published UK marketplace commission example
Rates stated on the UK partner pricing page and FAQ, checked October 19, 2026.
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Tap or hover for details. All values are also available in the data table.
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The page says new-client commission varies by location; 35% is its published FAQ example, not a universal European contract rate. Zero repeat-booking commission is explicitly stated. The separate 2.5% online-payment processing fee and VAT are excluded. These are current platform terms, not disclosed March 2026 Tillo fees or a verified tariff for every gift-funded booking.
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| Category | Published booking commission |
|---|---|
| First new-customer marketplace booking | 35.0% |
| Repeat booking | 0.0% |
The same page separately lists a 2.5% processing fee for online prepayments and says quoted fees are subject to VAT. A booking commission and a payment-processing charge have different bases; they are not added here to manufacture an all-in cost. Nor do the published pages establish that every gift-funded booking incurs the quoted new-client rate. [S03]
For the salon, additional appointments bring revenue but also labour, materials and any applicable acquisition or processing costs. An occupied chair is not the same as incremental profit. The strongest commercial case would be an additional booking, particularly in otherwise unused capacity, followed by visits the salon can retain economically.
For Treatwell, corporate distribution could widen the pool of funded customers without requiring every sale to begin with an individual gift shopper. CEO Alessandro Frau framed the agreement as an expansion beyond individual bookings. Tillo's Katie Cannon emphasised the combination of B2B access and programme technology. [S01]
Tillo supplies the route between the brand and business reward buyers. Taking responsibility for processing as well as distribution makes its role more substantial than a catalogue listing. It could participate in the programme's ongoing operation as well as its sales channel, although the partners have not disclosed how fees or commercial value are divided.
The UK terms reviewed in September require gift cards to be redeemed through Treatwell's website or app, rather than at a salon's own venue or website. Unused value remains in the customer's platform wallet. These are UK terms, not evidence that every European salon or country supports an identical card. [S02]
The September 2026 UK terms give gift cards a 12-month validity period from purchase. Unspent value can move to the recipient's profile wallet, but cards cannot be spent directly with a partner or exchanged for another gift card or cash. Cancellation within 14 days of order confirmation applies only to the unredeemed part of a card; appointment cancellation follows the separate partner policy, commonly 24 to 72 hours. Those are distinct contractual stages. [S02]
The distinction has a commercial consequence: the reward brings the customer back through Treatwell's booking environment. Corporate reach is useful only where recipients can find a suitable appointment, however. The announcement leaves country-level availability and programme performance unquantified. For this partnership, the meaningful measures will be completed bookings, new customers and subsequent visits, not merely the number of cards placed in a rewards catalogue.
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.