Survey reward messages should connect a personal thank-you with clear claim instructions and suitable incentive choices, TruCentive recommends in April 2025 guidance. The provider discusses delivery by email, SMS or printed material, with reminders for participants who have not yet claimed their reward.

The company suggests addressing a participant by name and referring to the survey they completed, where the study’s communication arrangements allow it. A specific acknowledgement can make the message more useful than a generic expression of thanks.

Research teams should be honest about how responses will be used, according to the guide. It recommends describing intended improvements or next steps without promising outcomes that have not been established.

Where an incentive is included, TruCentive recommends explaining how to claim it and offering suitable choices. The article describes delivery by email, SMS or printed material, with reminders for participants who have not yet claimed their reward.

The guide includes sample approaches for healthcare surveys, usability research and focus groups. Across those examples, it keeps the same structure: acknowledge the contribution, explain its purpose, provide the reward information and close with thanks.