TruCentive's June 15, 2026 commentary argues that incentive buyers need to see what happens after an offer is sent. Its focus on recipient activity and unclaimed value turns reporting into part of the product's commercial proposition, rather than an administrative attachment to gift card delivery. [S01]
Reporting, delivery charges and the treatment of unclaimed value
The platform's reporting documentation describes recipient, project and account views, with claim status, spending and refund information available for export. Those records can help a sponsor reconcile an incentive programme with the money allocated to it. [S02]
The business problem is straightforward. A purchased or funded offer is not evidence that a participant has received usable value. If finance records the initial allocation while programme managers count only successful claims, both can describe the same campaign differently.
A common record can reduce that reconciliation work. It can also reveal where activity stops, although a dashboard does not by itself explain why. An unopened message, an abandoned claim and an unsuitable reward require different responses.
TruCentive's Pay as You Go terms charge a delivery fee when an incentive is sent and return unclaimed face value after expiry. Its Free Delivery plan instead leaves unclaimed value non-refundable. The applicable plan therefore determines what a refund figure means. [S03]
The current schedule adds a cost distinction behind that choice: Pay as You Go charges 10% for incentives below USD 45, a fixed USD 4.50 from USD 45 to USD 75, and 6% above USD 75. The chart compares only the two percentage bands. These October 19 terms are separate from the June commentary and from the face value returned after an unclaimed delivery expires. [S03]
TruCentive's published percentage delivery-fee bands
Two percentage-priced Pay as You Go bands in the current schedule; the middle band is a fixed dollar charge.
% of incentive value
Tap or hover for details. All values are also available in the data table.
Source
Current posted tariffs, not June prices or measured programme savings. USD 45–75 incentives have a separate USD 4.50 fixed fee and are excluded from the percentage bars. Free Delivery charges no delivery fee but does not return unclaimed value. Order-specific fees, taxes and terms apply.
Show data tableHide data table
| Category | Published delivery fee |
|---|---|
| Incentives below USD 45 | 10 % of incentive value |
| Incentives above USD 75 | 6 % of incentive value |
The customer agreement also separates unused prefunded account money from an unclaimed delivery. It allows up to 90 days after a written request to return unused prefunding. Once any instrument in an envelope is claimed, it treats the envelope as fully claimed and says the remaining value is not refundable. A dashboard refund total therefore needs to be read alongside the plan, claim state and applicable contract. [S05]
The distinction separates money that can be reused from the cost of attempting delivery. A return of reward value is not necessarily a refund of every expense incurred. Comparing providers solely on their advertised delivery charge can miss that difference.
For the sender, greater visibility makes that allocation easier to understand. For TruCentive, it gives the company a basis to compete on accountable delivery rather than merely offering another selection of cards.
The company's automated-reminder service supports scheduled email or SMS messages and stops claim reminders once the recipient acts. It also supports post-claim follow-up. [S04]
That mechanism can remove the need for staff to identify and contact every outstanding recipient manually. It also introduces a communication decision: additional messages may recover attention, but repeated contact has a cost for recipients and the sender's relationship with them.
The June commentary advances a case for combining choice, reminders and measurement. Its numerical engagement claims do not supply enough published methodology to establish a general performance uplift, so they should not be treated as a forecast for a buyer. [S01]
Claiming remains an intermediate event. It does not establish that a gift card was later spent, that the programme changed behaviour, or that the sponsor generated incremental revenue.
The commercial case for reporting is narrower and more defensible: organisations can see where incentive value sits and how the delivery process behaves. Demonstrating a return on the programme still requires outcomes beyond the distributor's dashboard.
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Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.