TruCentive: Comparing Unclaimed Gift Card Funds and Delivery Fees

TruCentive is urging incentive buyers to examine what happens to funds when a recipient never claims a reward. Its January 2025 article compares delivery arrangements that return unclaimed funds with those that do not.

The company argues that sending an email is not the same as delivering a useful reward: messages can be overlooked or filtered, and the available choices may not appeal to the recipient. It recommends asking providers for visibility of claim rates and outstanding balances.

Refundable incentives and delivery fees

Under the refundable approach described by TruCentive, unclaimed funds return to the sender after a defined date or period, while a separate delivery fee covers the service. In the alternative model it discusses, the sender does not recover that unused value.