WOGI introduced the Woohoo Wogi Virtual Gift Card in Singapore on 12 January 2022, working with Qwikcilver Solutions. The virtual prepaid card joined the WOGI PAY product range for rewards, incentives, claims and cashback programmes. [S01]

The company said the product was already available through WOGI CONNECT and WOGI DASH in Singapore. This made the launch a distribution announcement as well as a new product introduction: it identified the two WOGI services through which business customers could access the offer. [S01]

What the launch established

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What the launch established

Element

Announced position

Product

Woohoo Wogi Virtual Gift Card

Market

Singapore

Partner

Qwikcilver Solutions

WOGI product range

WOGI PAY

Available through

WOGI CONNECT and WOGI DASH

Intended uses

Rewards, incentives, claims and cashback

Source: WOGI's January 2022 product announcement. [S01]

The buyer questions behind a prepaid reward

A business choosing a prepaid reward needs to match the offer to its recipients and programme rules. Eligibility, redemption, support and the handling of unused value all affect the recipient experience. Availability through an existing service is a starting point for that assessment, rather than a complete product specification.

The short launch notice did not identify the card issuer or set out fees, limits, expiry rules or the acceptance network. Those details cannot be inferred from the promotional artwork. The confirmed development was the Singapore launch and its availability through the two named WOGI services. [S01]