YOUGotaGift has outlined five reasons employers might use electronic gift cards in a recognition program. Its December 3, 2023 Arabic-language guide centers on delivery and administration, with digital cards distributed through email or text instead of physical gift storage and shipping.

The company describes a card as a digital code or link that a recipient can redeem for eligible products or services. The available online, in-store or app redemption route depends on the participating brand.

For employers, the guide emphasizes selecting reward values to fit a budget and distributing cards in bulk. Customization options include a company logo, card design, photograph or personal message to connect the award with the reason it was given.

YOUGotaGift also argues that recognition should make employees feel their contributions are noticed. It presents gift cards as one option within that activity, rather than reporting a measured productivity improvement from a specific employer program.

The final reason concerns materials: electronic delivery avoids producing and mailing a physical card. At publication, YOUGotaGift promoted a catalog of more than 700 brands. That figure describes its 2023 offering, while the environmental discussion is the company’s rationale for preferring digital delivery.