YOUGotaGift has highlighted the launch of its YOUProcess business services and a checkout integration with Tabby in a review of its 2022 activity. Published on January 6, 2023, the update brings together merchant infrastructure, consumer payment options and changes to the company’s gift card catalog.

YOUProcess covers two distinct merchant requirements. Its gift card ecommerce service provides a white-label route for selling cards online, while its omnichannel processing service manages a brand’s stored-value gift cards. The company describes email and SMS delivery and cards designed for either single or repeated use.

The Tabby integration gave users another payment option within the YOUGotaGift app. Under the arrangement introduced during 2022, users could divide purchases into three interest-free payments.

Catalog development included 77 new brands during the year and additional occasion-based multibrand electronic gift cards. Selected merchants also participated in redemption promotions offering extra value when a HappyYOU card was exchanged for their brand.

YOUGotaGift paired those promotions with its November Purple Friday campaign. The company said the offers were intended to create additional customer value while increasing visibility for participating brands.

The business also refreshed its visual identity and launched a redesigned business website. That site distinguishes YOUReward, which supports employee and customer incentives, from YOUProcess merchant services. Together, the changes describe the company’s 2022 expansion across reward distribution and branded gift card infrastructure.