NeoCurrency marked its tenth anniversary in 2026 with an update on the development of its international rewards and gift card business.

Founded in 2016 by Geoff Miller and Josh Storm, the company began with a focus on distributing digital incentives for brands, agencies, researchers and employers. Miller serves as chief executive and Storm as chief commercial officer.

In its anniversary announcement, NeoCurrency said it remained profitable and had taken no outside investment. It reported sales volume 418% higher over the preceding three years than over the previous three-year period. The release did not disclose an absolute sales-volume figure.

The company described its API and Reward Choice product as central to its expansion. Those tools support programme operators that need to distribute rewards across countries while allowing recipients to choose locally relevant options.

Miller and Storm characterised the anniversary as a milestone in scaling their original approach to digital incentives. The growth and profitability statements were provided by NeoCurrency as part of its own account of the business.