Sendoso acquires Merch to connect branded merchandise production with gifting fulfilment

From partnership to ownership

Merch is a software and operations business for custom merchandise, serving enterprise buyers, creators and suppliers. Its product materials describe tools for designing products, managing orders and choosing production partners according to price, location and customisation. That is a coordination role across suppliers, rather than simply a warehouse holding finished promotional items. [S04]

The relationship already existed before the purchase. Carson Hunt said Merch had become the exclusive partner for Sendoso's automated merchandise programme in the previous year and that he would join as general manager of Merch by Sendoso. The acquisition therefore follows a working commercial connection rather than starting an untested supplier relationship from scratch. [S03]

Merch's company announcement told existing customers that their accounts, contacts and production network would continue, with additional fulfilment capabilities available. Its company profile places the business in Orlando and gives its founding year as 2017. [S02]

Sendoso co-CEO Abhay Rajaram described the strategic gap as the work preceding warehousing: sourcing, design and decoration. Merch brings access to more than 100 production facilities, according to the announcement. Access to that network does not establish ownership of every factory. [S01]

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A wider share of the corporate gifting order
Programme stage	Role in the combined offering
Sourcing and decoration	Merch's manufacturer and production network
Storage and kitting	Preparing merchandise for individual recipients or campaigns
Delivery	Connecting the finished item with Sendoso's sending workflow

The business logic is to connect decisions that a buyer might otherwise spread across different suppliers. A marketing team could select an item, arrange its

Sendoso acquired Merch on May 19, 2026, bringing merchandise sourcing and production closer to a gifting platform that also delivers digital gift cards. The transaction expands the physical side of its offering; the announcement did not disclose a purchase price. [S01] From partnership to ownership Merch is a software and operations business for custom merchandise, serving enterprise buyers, creators and suppliers. Its product materials describe tools for designing products, managing orders and choosing production partners according to price, location and customisation. That is a coordination role across suppliers, rather than simply a warehouse holding finished promotional items. [S04] The relationship already existed before the purchase. Carson Hunt said Merch had become the exclusive partner for Sendoso's automated merchandise programme in the previous year and that he would join as general manager of Merch by Sendoso. The acquisition therefore follows a working commercial connection rather than starting an untested supplier relationship from scratch. [S03] Merch's company announcement told existing customers that their accounts, contacts and production network would continue, with additional fulfilment capabilities available. Its company profile places the business in Orlando and gives its founding year as 2017. [S02] A wider share of the corporate gifting order Sendoso co-CEO Abhay Rajaram described the strategic gap as the work preceding warehousing: sourcing, design and decoration. Merch brings access to more than 100 production facilities, according to the announcement. Access to that network does not establish ownership of every factory. [S01] Programme stage Role in the combined offering Sourcing and decoration Merch's manufacturer and production network Storage and kitting Preparing merchandise for individual recipients or campaigns Delivery Connecting the finished item with Sendoso's sending workflow The business logic is to connect decisions that a buyer might otherwise spread across different suppliers. A marketing team could select an item, arrange its

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