Virtual Incentives announced 26 electronic gift-card rewards across ten Asia-Pacific countries on 29 September 2021: China, Indonesia, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Thailand and Vietnam. It said the country-specific choices were available through its platform or API with real-time delivery, positioning them for research, employee incentives and loyalty programmes. Those were the provider’s launch claims, not measured delivery-performance results. [1]
What the downloadable country catalogue actually lists
The official 2026 Global Reward Catalog offers a more detailed, later view of those same markets. The workbook downloaded on 19 October 2026 has an internal modification timestamp of 23 September 2026, which is a file timestamp rather than a contractual effective date. The chart counts its distinct listed eGift reward entries by country. It does not compare those entries directly with the 26 rewards announced in 2021. [2]
Listed eGift reward entries in the ten original APAC markets
Editorial census of the official downloadable workbook retrieved on 19 October 2026. Country aliases are mapped and repeated entries with identical product terms are counted once.
listed reward entries
Tap or hover for details. All values are also available in the data table.
Source
Counts describe this workbook only, not unique brands, complete inventory, available stock, transactions or growth since 2021. A reward entry is the combination of brand label, currency, denomination options and delivery label within the eGift Card category and country. The workbook and website overview have unreconciled scope differences.
Show data tableHide data table
| Category | Distinct workbook entries |
|---|---|
| China | 38 listed reward entries |
| Indonesia | 24 listed reward entries |
| Malaysia | 37 listed reward entries |
| Pakistan | 5 listed reward entries |
| Philippines | 45 listed reward entries |
| Singapore | 64 listed reward entries |
| South Korea | 32 listed reward entries |
| Sri Lanka | 15 listed reward entries |
| Thailand | 39 listed reward entries |
| Vietnam | 27 listed reward entries |
For this census, every nonblank data row was read and the eGift Card category was selected. Within each country, rows with the same brand label, currency, denomination options and delivery label were counted once. Formatting differences in numeric denominations were removed, while fixed amounts remained distinct from ranges. The workbook labels Republic of Korea and Viet Nam were mapped to South Korea and Vietnam; the additional Vietnam label was included in the same market. This removes exact product-term duplicates without claiming to identify every corporate brand or available SKU. [2]
The distinctions affect the result: Singapore has 68 source rows and 64 distinct entries under this rule. China has two Luckin Coffee rows with the same amounts written with different spacing; these count as one entry. Each country’s count therefore represents documented product terms in this particular file, not a total obtained by counting merchant examples in the announcement. [2]
The website’s separate overview advertises higher brand thresholds for many markets, including 180-plus brands for Singapore, while the workbook yields 64 distinct entries there. The sources do not explain the difference in coverage or completeness. These figures cannot be combined into one inventory total or interpreted as evidence of lost availability. Buyers need to confirm the actual programme catalogue and issuance conditions through the provider. [2] [3]
The workbook labels the selected entries as real-time delivery, but it contains no measured issuance latency, redemption volume or participation data. The research establishes how the downloadable list varies across the original ten markets; it does not establish sales, live stock, unique recipient reach or growth from the historical launch. [1] [2]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.