Virtual Incentives announced more than 250 new branded gift cards for the Middle East and North Africa in March 2021. Its announcement highlighted the United Arab Emirates, Bahrain, Egypt, Kuwait, Oman, Qatar and Saudi Arabia.

The provider said the catalogue expansion supported market researchers, sample providers, employee and channel-sales engagement platforms, and customer acquisition and loyalty programmes. Howie Burke, vice president of client success, linked the additional payment choices to clients' international growth.

Brands featured in the country examples included Deliveroo, Tavola, Tradeline, Mango, Saco, Careem and Damas. Available choices differed across markets, covering categories such as dining, retail and entertainment.

The update concerned the addition of gift card brands to Virtual Incentives' payments platform. It established a wider local reward catalogue for business programmes serving recipients in the region.