The business decision is to make Sendoso available wherever revenue teams decide what to do next. A salesperson need not start in the gifting platform for that platform to handle the eventual transaction.

The customer workflow behind the MCP beta and its approval controls

Invoca, named in the June beta announcement, provides a concrete example of the workflow Sendoso wants agents to support. In a written customer case observed on October 19, 2026, Sendoso describes Invoca’s holiday 2025 campaign: prospects claimed a physical gift through a form and sales representatives followed up promptly. The case reports that 50% of gift claimants booked a meeting and 80% of those meetings became opportunities. These are separate conversion stages with different denominators, not two readings of the same rate. [S01] [S06]

The case connects that process directly to Invoca’s MCP testing: the handoff from a gift claim to a sales notification was still manual. At the time described, its MCP trial was one week old and had no results to report. The holiday figures therefore describe the earlier campaign, not a measured effect of AI or the MCP beta. The page supplies no campaign counts, complete measurement dates or controlled comparison; its publication date is not stated. In this example, redemption means claiming a physical gift, not spending a gift-card balance. [S06]

Source

Sendoso written Invoca customer case, observed October 19, 2026

Sequential stages have different denominators. The bars are not a 30-point improvement, percentages of the whole prospect list, or gift-card redemption rates. No combined conversion rate is calculated. This supplier-published case covers the holiday 2025 physical-gift campaign, gives no underlying counts or complete measurement dates, and reports no MCP trial results. It does not establish causality, representative performance or guaranteed returns.

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Invoca holiday 2025: two separate campaign conversion stages (%)
Category	Reported conversion at each stage
Gift claimants who booked a meeting	50%
Those meetings that became opportunities	80%

Sendoso combines gift selection, delivery, campaign management and reporting for sales, marketing and customer teams. Its platform supports individual digital gifts and recipient-choice bundles as well as

Sendoso announced a request-based Model Context Protocol beta on June 24, 2026, allowing external AI tools to initiate gifting and direct-mail workflows. Its product materials include eGifts alongside physical items, putting digital rewards within a broader effort to turn customer information into an executable send. [S01] [S04] The business decision is to make Sendoso available wherever revenue teams decide what to do next. A salesperson need not start in the gifting platform for that platform to handle the eventual transaction. The customer workflow behind the MCP beta and its approval controls Invoca, named in the June beta announcement, provides a concrete example of the workflow Sendoso wants agents to support. In a written customer case observed on October 19, 2026, Sendoso describes Invoca’s holiday 2025 campaign: prospects claimed a physical gift through a form and sales representatives followed up promptly. The case reports that 50% of gift claimants booked a meeting and 80% of those meetings became opportunities. These are separate conversion stages with different denominators, not two readings of the same rate. [S01] [S06] The case connects that process directly to Invoca’s MCP testing: the handoff from a gift claim to a sales notification was still manual. At the time described, its MCP trial was one week old and had no results to report. The holiday figures therefore describe the earlier campaign, not a measured effect of AI or the MCP beta. The page supplies no campaign counts, complete measurement dates or controlled comparison; its publication date is not stated. In this example, redemption means claiming a physical gift, not spending a gift-card balance. [S06] Invoca holiday 2025: two separate campaign conversion stages Sendoso’s written customer case reports a rate for gift claims becoming meetings and a different rate for those meetings becoming opportunities. Reported conversion at each stage Gift claimants who booked a meeting: 50 % Those meetings that became opportunities: 80 % Sequential stages have different denominators. The bars are not a 30-point improvement, percentages of the whole prospect list, or gift-card redemption rates. No combined conversion rate is calculated. This supplier-published case covers the holiday 2025 physical-gift campaign, gives no underlying counts or complete measurement dates, and reports no MCP trial results. It does not establish causality, representative performance or guaranteed returns. Sendoso written Invoca customer case, observed October 19, 2026 Sendoso combines gift selection, delivery, campaign management and reporting for sales, marketing and customer teams. Its platform supports individual digital gifts and recipient-choice bundles as well as

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