Babbel has partnered with Tillo to distribute its language-learning gift cards through the B2B rewards and incentives market. Announced on July 29, 2026, the arrangement gives business buyers access across six markets through Tillo’s network and Buyer Hub.

Businesses can offer language-learning subscriptions through employee recognition, customer rewards and incentive programs. The companies position the subscription as a personal-development option within a reward catalog.

Tillo’s Buyer Hub and business network provide a distribution route to employee reward platforms, loyalty providers, incentive agencies and fintechs in six markets. Buyers can select six-month, twelve-month or lifetime Babbel subscriptions to suit their reward programs.

Julie Hansen, Chief Revenue Officer and US CEO at Babbel, stated that gifting has been a natural part of Babbel's story and that the partnership with Tillo allows Babbel to reach people in a new way — as a reward that's both practical and truly meaningful. Katie Cannon, Chief Brand Partnerships Officer at Tillo, noted that Babbel is a strong addition to the Tillo network and that the ability to gift someone the chance to learn a new language is hard to beat.