Best Buy expands holiday gifting, member rewards and in-chat shopping

Best Buy has set out its 2026 holiday shopping plans, combining an earlier launch for its online gifting center with new store experiences, a broader marketplace and additional rewards for paid members. The retailer published the preview on September 14, with seasonal savings events due to start in October.

Its gifting center will provide curated guides, product recommendations and ideas for different recipients. Best Buy says customers will also be able to discover gift ideas and complete purchases of its products within ChatGPT during the holiday season.

How the member rewards combine

My Best Buy Plus and Total members can now earn 1% back in rewards on qualifying purchases. Members who also use a My Best Buy Credit Card and select Standard Credit can receive a total of up to 6% back.

The two components are calculated separately: paid membership awards 0.5 points per dollar, equivalent to 1% back, while the credit card awards 2.5 points per dollar, equivalent to 5% back. The card component depends on selecting Standard Credit, and tax is excluded from qualifying spending. The retailer’s program terms set out additional limitations.