Gratifii Adds Cinema Tickets to Blackhawk Network’s Australian Rewards Distribution

Gratifii has agreed to supply cinema tickets to Blackhawk Network ’s Australian rewards and loyalty customers, turning its local cinema relationships into a new distribution channel. Announced on 7 September 2026, the arrangement connects 199 locations across 18 chains through Blackhawk’s interface. [S01] Two companies working at different points in the chain Gratifii is an Australian listed loyalty and rewards business that combines software, reward sourcing and programme services. The company says it supports more than 80 enterprise brands across Australia, New Zealand and Asia, reaching over 20 million end customers. These are group-wide figures and should not be confused with the number of people covered by the new cinema agreement. [S02] Blackhawk Network, also known as BHN, began in 2001 with gift card distribution through grocery stores and expanded into digital rewards and corporate payments. Its value to a supplier is distribution: it connects branded value with retailers, employers and other organisations buying or delivering rewards. The cinema arrangement brings an experience-based product into that distribution system alongside its established gift card offering. [S03] Later financial reporting makes Gratifii’s business mix more concrete. In the year ended June 30, 2026, recognised rewards revenue was AUD46,824,904 and loyalty-services revenue was AUD6,264,564. Published on September 30, these accounts describe the wider supplier and service business before the cinema agreement; neither category isolates gift cards or the new BHN channel. [S06] Gratifii revenue by business activity in FY2026 Recognised consolidated revenue for the year ended June 30, 2026. Reported value Rewards: 46824904 AUD Loyalty services: 6264564 AUD Broad business categories, not gift-card-only revenue, cinema sales or BHN agreement results. Later September 30 reporting provides historical operator context. [S06] Gratifii annual report, page 56 Why a direct cinema connection has commercial value Gratifii chief executive Iain Dunstan said the company contracts directly with its cinema providers. The integration combines live availability and pricing with automated ticket delivery, redemption and a consolidated reconciliation feed. BHN regional vice president Kieran Nolan identified avoiding multiple supplier relationships as a benefit. [S01] For Gratifii, the gain is the chance to sell more of an existing reward supply through another company’s customer relationships. It already manages sourcing and fulfilment for enterprise programmes; the new channel can extend the use of those capabilities without requiring every buyer to operate a Gratifii-branded destination. More distribution is commercially useful only if the additional volume produces a worthwhile return after supplier and service costs. [S02] The same accounts show why supplier costs matter: rewards cost of sales was AUD41,544,194 in FY2025 and AUD42,809,348 in FY2026. These are costs across the broader rewards activity, not the new cinema connection’s tariff or measured API savings. The annual report also records a group net loss and an auditor’s unmodified opinion with a material uncertainty about going concern, so the new distribution opportunity should not be presented as an assured earnings gain. [S06]