YOUGotaGift is recommending that employers combine recipient choice with a personal expression of thanks when planning year-end rewards. Its December 8, 2023 guide focuses on recognizing the work employees have completed during the year and making the reward straightforward to receive and use.

The company proposes digital gift cards for seasonal gifting because they can be distributed electronically and offer access to different spending choices. It presents multi-brand cards as a way to avoid selecting one product or retailer on behalf of every employee.

Personalization is a separate part of the recommendation. YOUGotaGift suggests pairing the reward with a message acknowledging the individual’s contribution, rather than relying on a standard festive greeting alone.

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