JatPoint adds Tillo gift cards for loyalty redemption

Behind that positioning is a build-or-buy decision. Jat Link can develop the user relationship and earning experience while using an existing distributor to connect rewards with brands. It does not have to make every supplier integration a separate project before offering meaningful choice.

Who is building the loyalty proposition?

Jat Link is a UK technology company whose current site describes a broader group of projects spanning community activity, education, media and gaming. It presents JatPoint as infrastructure for loyalty and digital assets. That current corporate description supplies background; it does not establish the exact product configuration available when May’s partnership was announced. [S03]

The original release attributes the product’s direction to founder Vian Lau and describes Tillo’s role as the gift card API provider. Its youth-first claim is a marketing position, not a verified finding that no earlier loyalty product served young users. [S01]

Keeping those roles separate helps clarify the commercial proposition. A reward distributor can provide supply and fulfilment, but the platform still has to persuade people to join, earn and redeem.

A catalogue is infrastructure, not demand

The issued May announcement referred to more than 2,000 brands. Tillo’s current blog uses a larger network figure. Neither figure

Jat Link announced a Tillo partnership on May 12, 2026, connecting its JatPoint loyalty platform with digital gift card redemption. The announcement positioned JatPoint around younger consumers and rewards in categories such as gaming, fashion, food and travel. [S01] Behind that positioning is a build-or-buy decision. Jat Link can develop the user relationship and earning experience while using an existing distributor to connect rewards with brands. It does not have to make every supplier integration a separate project before offering meaningful choice. Who is building the loyalty proposition? Jat Link is a UK technology company whose current site describes a broader group of projects spanning community activity, education, media and gaming. It presents JatPoint as infrastructure for loyalty and digital assets. That current corporate description supplies background; it does not establish the exact product configuration available when May’s partnership was announced. [S03] The original release attributes the product’s direction to founder Vian Lau and describes Tillo’s role as the gift card API provider. Its youth-first claim is a marketing position, not a verified finding that no earlier loyalty product served young users. [S01] Keeping those roles separate helps clarify the commercial proposition. A reward distributor can provide supply and fulfilment, but the platform still has to persuade people to join, earn and redeem. A catalogue is infrastructure, not demand The issued May announcement referred to more than 2,000 brands. Tillo’s current blog uses a larger network figure. Neither figure

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