Reward Gateway | Edenred appointed Joe Walsh managing director of its UK business as part of a wider leadership transition announced on June 2. Thierry Afalo was named managing director of Edenred's Global Engagement business, succeeding Nick Burns, who moved into a senior advisory role at the start of June. [S01]

The appointments place separate leaders over the UK operation and the global engagement business. Reward Gateway described the UK change as part of long-term succession planning, while linking Afalo's role to its ambition to expand globally. Those are related management changes with different responsibilities, rather than a single replacement across both levels. [S01]

Leadership responsibilities and the scale of the engagement platform

The leadership transition sits within a business whose published international reach has changed since Edenred’s acquisition. Its May 16, 2023 acquisition release described 8 million employees using Reward Gateway solutions in the UK, Australia and the US, alongside more than 4,000 customers. The June 2026 appointment release describes 10 million employees and 6,000 companies worldwide. The chart retains the employee figures as dated statements of platform scale; it does not calculate a growth rate from changing geographical descriptions. [S03]

The data behind the story

Reward Gateway employee reach reported in 2023 and 2026

Dated company statements about the international engagement platform, not the UK business alone or gift-card users.

million employees

Sources
Edenred acquisition release, May 16, 2023; Reward Gateway leadership release, June 2, 2026

The 2023 release describes employees using Reward Gateway solutions in three markets; the 2026 release says the company empowers employees worldwide. These are publisher reach claims with no common active-user definition, census date, deduplication method or constant geographic cohort disclosed. They are not counts of gift-card users, recipients or redemptions, and do not measure organic growth or the effect of these appointments.

Show data tableHide data table
Scroll left or right to see all columns
Reward Gateway employee reach reported in 2023 and 2026 (million employees)
CategoryPublished employee reach
May 16, 2023: UK, Australia and US8 million employees
June 2, 2026: worldwide10 million employees

Neither release supplies a consistent definition of active users or a method for counting

Your free reader account

Continue reading for free.

Create your account or sign in to get unlimited access.

No payment required. Newsletter signup is optional.