Inside Asia’s Digital Gift Card Economy
From messaging gifts to employee rewards, Asia’s virtual gift cards follow different rules. Explore 20 providers, 13 markets, consumer research and the fate of small balances.
News mentioning Flipkart, with the latest coverage from Gift Card News.
From messaging gifts to employee rewards, Asia’s virtual gift cards follow different rules. Explore 20 providers, 13 markets, consumer research and the fate of small balances.
The December 2025 update also describes India coverage, payout product changes and new account-management tools.
Runa’s first-quarter 2025 review covers Pay to Card, India catalog expansion, multilingual redemption and payout administration changes.
Runa's February 2025 India launch adds local merchant rewards and currency conversion, with brands including Flipkart, Myntra, BigBasket, PVR Cinema and Nykaa.
The expansion gives business customers access to Indian merchants and digital wallet options through Runa’s existing integration.
Virtual Incentives' November 2024 guide covers local brands, purchasing power, delivery constraints and redemption data in international reward programs.