anatae brings experience gift cards to Lawson stores with BHN

anatae began selling its experience gift card through participating Lawson stores on June 23, 2026. ANATAE issues the card, Lawson provides the retail purchase channel, and Blackhawk Network Japan supports sale and activation. The recipient chooses the eventual experience through anatae. [1] [2] Retail flexibility and the online denomination schedule Lawson’s launch notice specifies a variable-value card from ¥1,000 to ¥100,000. By contrast, anatae’s direct product selector observed on October 19 displayed the four fixed face values below. This is a later online product snapshot, not evidence that Lawson sold four fixed denominations at launch. [2] [4] Face values shown in anatae’s online product selector Four labelled face-value options on the issuer’s direct product page. These contextualize the separate variable-value card distributed through Lawson. Listed gift-card face value ¥5,000 option: 5000 JPY ¥10,000 option: 10000 JPY ¥30,000 option: 30000 JPY ¥100,000 option: 100000 JPY Snapshot of displayed online options, not Lawson fixed denominations, sales or a guarantee of checkout availability. The same page’s descriptive paragraph lists only the first three denominations; the chart follows the visible four-option selector. Delivery charges are excluded. anatae direct product page, observed October 19, 2026 The direct page’s descriptive copy lists only ¥5,000, ¥10,000 and ¥30,000, although its selector also displays ¥100,000. Its physical-card instructions add ¥660 delivery and describe unused value