Blackhawk Network has won the Incentive Marketing Association’s 2026 gift card award for the employee rewards programme it supports at Matter. Announced on July 22, the award recognises an established service: Matter connected to Tango in March 2022, years before this recognition. [S01] [S02]
The arrangement puts gift cards inside employee recognition software, where colleagues already exchange feedback and recognition. Matter provides the workplace experience; Tango supplies the reward catalogue and fulfilment infrastructure. That division of labour explains more about the partnership than the trophy alone.
Software access, reward funding and the awarded integration
Matter launched in 2017. Its Tango case study describes a reseller relationship in which employees exchange the platform’s Coins for gift cards through an automated API connection. Matter’s founder said international availability and confidence in an established provider influenced the choice. The decision was therefore about operational reach and supplier reliability, as well as the rewards themselves. [S02]
Matter sells workplace software through subscription plans tied to connected users. Its pricing documentation separates software charges from the money customers allocate to rewards. An employer is buying both a system for running recognition and, when it funds rewards, purchasing power that employees can redeem. [S04]
The public pricing page observed on October 19, 2026 makes that separation concrete. Basic costs USD 1 per connected user per month when billed annually, or USD 2 when billed monthly. Pro, which adds gift-card rewards and challenges, is USD 3 on the annual commitment or USD 4 on monthly billing. These are current advertised software rates, not historical July award prices or the reward budget. [S04]
Matter’s published software rates, observed October 19, 2026
Advertised monthly-equivalent prices for connected users under two billing commitments. Basic supplies recognition features; Pro adds reward access. Reward value is charged separately.
USD per connected user per month
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Source
Current advertised subscription prices, not prices established for July’s award or a measure of customer spending. Annual and monthly commitments differ. Rewards, the Surveys add-on, HRIS fees and custom Enterprise terms are outside these rates. Connected Slack or Teams channel members determine billing; the full company workforce is not automatically the billable population.
Show data tableHide data table
| Category | Annual billing commitment: advertised monthly-equivalent rate | Monthly billing: monthly rate |
|---|---|---|
| Basic recognition plan | 1 USD per connected user per month | 2 USD per connected user per month |
| Pro recognition and rewards plan | 3 USD per connected user per month | 4 USD per connected user per month |
Matter says billing follows members in a connected Slack or Teams channel
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