Giftbit announced additional Canadian reward options on April 10, 2025, highlighting Tim Hortons, Rexall and Best Buy gift cards in its catalogue. The update was aimed at businesses sending incentives to Canadian employees, customers and other recipients. [S01]

The company described a digital distribution process in which the sender selects a value, adds a message and sends the reward to the recipient. Its announcement placed the new options alongside a wider Canadian selection, but did not say every brand listed in the article had just been added. [S01]

Local relevance inside a broader catalogue

A catalogue’s total size says little about whether it fits a particular recipient. Location, spending habits and merchant availability help determine whether a reward is useful. Adding country-specific options addresses that practical question more directly than a global brand count.

For a business operating across borders, local availability also creates an administrative distinction. A familiar merchant name does not establish that every version of its card can be used in every country. Buyers still need to match the actual product and redemption terms to the market they are serving.

A distribution update

The announcement establishes that Giftbit made the named Canadian options available through its rewards catalogue. It does not disclose an exclusive agreement with those retailers, programme volumes or a measured increase in customer engagement. Those would be separate claims. [S01]

The significance for incentive buyers is the additional choice within a distribution workflow they may already use. Whether that change improves a campaign depends on recipient demand and programme design, rather than on the mere presence of a new merchant logo.

This is an April 2025 catalogue announcement. Later website updates or related articles do not change the timing of the underlying addition.