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InComm's spring gift card report draws on 2023 holiday spending plans
InComm's May 2024 infographic uses 2023 NRF holiday research. Original data distinguish gift-card budget projections from realized sales and buying intentions.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
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Virtual Incentives: Survey Reward Delivery and Respondent Engagement
Virtual Incentives reviews survey reward delivery and respondent engagement, drawing on discussions at ESOMAR Congress 2023.
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InComm study identifies convenience as a reason for self-purchased gift cards
InComm’s 2023 research examines consumers buying open-loop gift cards for themselves and the categories where they redeem them.
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InComm’s 2023 survey links branded gift cards with trying new merchants
InComm reports on recipients discovering unfamiliar retailers through gift cards, with repeat-visit intentions distinguished from actual purchases.
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InComm identifies convenience and assortment as gift card retail priorities
InComm’s 2023 shopper research examines preferred buying locations and the channels consumers use to find branded gift card promotions.
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All Star highlights branded merchandise and recognition budgets in 2024 incentive trends
All Star’s review of the IRF’s 2024 trends connects quality merchandise, frequent recognition and inflation pressures with reward program planning.
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Virtual Incentives analyzes $15 million in Visa and Mastercard reward spending
The February 2024 provider analysis covers US spending from prepaid rewards worth $100 or less across dining, shopping, groceries, travel and entertainment.
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One10 reviews incentive travel and reward program priorities in the IRF 2024 report
One10's response to the IRF's 2024 trends covers inflation, reward choice, supplier relationships and the role of its PerformX incentive platform.
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Runa 2024 Survey: Rewards Programs Are a Major Gift Card Distribution Channel
Runa’s January 2024 survey of 1,000 US adults examines how consumers receive gift cards, redeem rewards and choose business payout methods.
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ezeprepaid: Digital Access and Personalization in the 2024 Rewards Outlook
Business rewards programs are expected to focus on personalization, technology, and sustainability in 2024.
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Torpago Recommends Gift Card Survey Incentives for Community Banks
Torpago suggests a $20 Amazon gift card as a survey incentive, alongside journey analysis and service promises that reflect community banks' actual operations.
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Espresa Links Lifestyle Spending Accounts With Employee Wellbeing Support
Espresa outlines how flexible schedules, lifestyle spending accounts and care benefits can support employees facing workload and personal pressures.