Gift Cards News
Runa Case Study: Vodafone Uses Digital Incentives for UK Broadband Acquisition
Vodafone used incentive marketing to acquire customers in the UK broadband market, with a focus on digital incentives such as gift cards.
Oliver Reed
Rewards & Loyalty News
All Digital Rewards outlines B2B2C channel incentives and participant access
ADR’s October 2020 guide connects reward choice, progress visibility and channel management software for businesses selling through partners.
Gift Cards News
Cytech adds Apple Gift Cards to its bulk purchasing offering
Cytech’s October 2020 notice makes Apple Gift Cards available for bulk orders covering Apple products, media and subscriptions.
Current adds retail cash deposits through InComm’s VanillaDirect network
Members can generate a barcode in the Current app and deposit cash at participating stores.
Gift Cards News
All Digital Rewards details physical and digital reward distribution options
ADR’s August 2020 guide describes bulk orders, individual mailings and emailed rewards across a catalog of more than 300 gift card brands.
Reliant expands cash bill payments with InComm VanillaDirect in Texas
Residential customers can use a personal barcode to pay electricity bills with cash at participating retail checkouts.
Research & Trends News
Mastercard Love Index tracks experience-gift spending growth in 2017–2019
The study compared Valentine's-period card spending in 53 territories between 2017 and 2019.
Industry Deals News
Mastercard invests in Pine Labs as stored-value partnership expands
The January 2020 agreement combined merchant payments, installment financing and digital gift capabilities.
Gift Cards News
Mastercard, CleverCards and Appreciate Launch Select Digital Gift Card
The 2019 Select Digital Gift Card combined mobile delivery with prepaid Mastercard functionality and redemption across participating UK retail brands.
Rewards & Loyalty News
All Digital Rewards lists catalog and claims features for channel partner programs
ADR’s July 2019 guidance links relevant reward choices with mobile access, sales claims, customization and participant support.
Runa outlines centralized gift card APIs for employee benefit agency operations
A February 2019 article examines consolidating ordering, invoicing, fulfilment and retailer updates while retaining agency-specific commercial arrangements.
Gift Cards News
Buyatab CEO Matias Marquez named to Vancouver's Forty Under 40 in 2018
The November 2018 recognition accompanies Buyatab's expansion of merchant gift card ecommerce and digital delivery services.