Research & Trends News
Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards
An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery.
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The latest news, analysis and opinion.
Gift Cards News
Buyatab Toronto summit pairs emotional gifting with payment fraud risks
The June 2017 summit brought retail, incentive and banking participants together to discuss digital gift cards, customer relationships and fraud.
Gift Cards News
Buyatab to Present on Technology's Impact on the Gift Card Industry at Incentive Marketing Association Summit
Buyatab founder and COO Matias Marquez will speak at the Incentive Marketing Association Summit on the impact of technology on the gift card industry.
Gift Cards News
Buyatab Founder Matias Marquez Named One of Canada's Top Young Innovators
Buyatab founder Matias Marquez has been named one of Canada's Top 40 Under 40 for 2017, recognizing his impact on the digital gifting industry.
Research & Trends News
Buyatab compares occasion-based and default gift card design choices
A June 2017 company analysis compares default and occasion-based designs, while leaving sample size and sales effects unresolved.
Fraud & Security News
GiftCardGranny and NCFTA join forces on gift-card fraud intelligence
The April 2017 alliance aimed to share risk signals across marketplaces and financial institutions before fraudulent gift cards changed hands.
Gift Cards News
Buyatab to Participate in Flourish Conference, Discussing Gift Cards as Incentives
Buyatab to participate in Flourish Conference, discussing the use of gift cards as incentives
Industry Deals News
All Digital Rewards opens Irvine office to support incentive clients
All Digital Rewards' California expansion supports clients using its reward-management platform, API and prepaid, gift card and digital incentive offerings.
Industry Deals News
GiftCardGranny appoints Tim Frantz as chief financial and operating officer
The January 2017 appointment combined finance and operations responsibilities at the gift-card marketplace.
Fraud & Security News
Gift Card Granny publishes consumer standards for its resale partners
The January 2017 standards addressed refunds, delivery, support and fraud concerns in the secondary gift-card market.
Gift Cards News
Buyatab launches a corporate website with careers and gift card industry content
The January 2017 website refresh added job listings and a company blog for product news, consumer trends and industry discussion.
Research & Trends News
Amazon led Gift Card Granny resale requests in autumn 2016
The platform’s ranking measured requests for cash offers, not completed sales or national gift-card market share.