Research & Trends News
Mastercard SpendingPulse forecasts 7.1% US holiday retail growth for 2022
The company anticipated 7.1% U.S. retail growth as promotions and in-store shopping shaped the season.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
Research & Trends News
Evolve Bank Links Children’s Savings Lessons With Gifts and Practical Goals
Evolve Bank outlines how families can use money gifts, savings accounts and age-appropriate goals to explain saving and the distinction from investing.
Research & Trends News
InComm profiles physical and digital gift card shoppers in 2022 research
InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups.
Research & Trends News
InComm's 2021 shopper research finds rebound in gift card giving
InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection.
Research & Trends News
Incentivefox Reviews Earlier Research on Prepaid Rewards and Loyalty Participation
Incentivefox’s 2022 research roundup cites earlier findings on mobile loyalty access, prepaid reward preferences, program participation and customer data sharing.
Research & Trends News
InComm’s 2021 Gift Card Research Finds Stronger Demand for Deals and Digital Promotion
InComm’s review of 2021 gift card surveys found more purchases, stronger interest in promotions and a leading role for email in communicating offers.
Research & Trends News
Evolve Bank outlines mortgage readiness, savings and gifted down payments
Evolve Bank’s January 2022 homebuyer guide covers credit, existing debts, down payment funds and the ongoing costs of owning a home.
Research & Trends News
Mastercard SpendingPulse measures 8.5% US holiday retail growth in 2021
Gift purchases supported growth online and in stores during the November-to-Christmas period.
Research & Trends News
Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes
Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting.
Research & Trends News
Virtual Incentives Reports Millennial Preferences for Virtual Rewards in 2021
Virtual Incentives’ 2021 research found that almost half of millennial respondents preferred receiving virtual gift cards or virtual Visa cards.
Research & Trends News
Diggecard reports £43 million 2020 turnover as gift card platform expands
Diggecard's 2020 turnover exceeded its £25 million forecast, with international client rollouts and demand for digital gift cards cited as growth factors.
Research & Trends News
Virtual Incentives: Research Participant Engagement and Gift Card Rewards
Researchers can learn from marketers to boost respondent engagement by optimizing the respondent experience and providing choice in rewards, such as gift cards or reloadable…