Research & Trends News
InComm’s 2021 holiday survey finds 80% of shoppers plan to give gift cards
The study of 2,552 US consumers points to early shopping, planned purchases and continued demand for physical cards.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
Research & Trends News
Mastercard SpendingPulse forecasts 7.4% US holiday retail growth for 2021
The forecast paired early gift purchases with growth in both stores and e-commerce.
Research & Trends News
Diggecard links local gift card demand to Mastercard's 2021 UK shopping research
Diggecard cites Mastercard research showing stronger local shopping preferences in 2021 and discusses what that meant for independent retailers' gift card programmes.
Research & Trends News
Rellevate study assesses earned wage access for nearly 100 million US workers
Rellevate's June 2021 commissioned research examined household cash shortfalls and the potential role of properly priced earned wage access.
Research & Trends News
MAP Survey: Nearly 66% of Credit Union Executives Rate Card Processors Very Important
MAP's December 2020 survey of 214 US credit union executives found growing reliance on card processors while documenting disruption from the pandemic.
Research & Trends News
Mastercard's 2020 U.S. survey points to gift cards and local shopping
Shoppers planned more digital payments and placed greater weight on where their gifts came from.
Research & Trends News
Canadian shoppers favored gift cards over cash in Mastercard survey
The 2020 findings linked changing gift habits with contactless payments and support for local businesses.
Research & Trends News
Diggecard cites 8.2% growth in B2B gift cards during the first half of 2020
Diggecard's October 2020 review contrasts GCVA-reported B2B growth with an overall market contraction and discusses digital gift card distribution opportunities.
Research & Trends News
Mastercard Love Index tracks experience-gift spending growth in 2017–2019
The study compared Valentine's-period card spending in 53 territories between 2017 and 2019.
Research & Trends News
Virtual Incentives Outlines Gift Card Participation, Redemption and Cost Metrics
Its September 2019 guidance recommends comparing reward use with programme goals and recipient preferences.
Research & Trends News
Virtual Incentives: Survey Recruitment, Invitations and Reward Choice
Virtual Incentives’ survey guidance combines audience selection, an explanation of participant value and straightforward digital reward delivery.
Research & Trends News
Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards
An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery.