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InComm’s 2021 Gift Card Research Finds Stronger Demand for Deals and Digital Promotion
InComm’s review of 2021 gift card surveys found more purchases, stronger interest in promotions and a leading role for email in communicating offers.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
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Evolve Bank outlines mortgage readiness, savings and gifted down payments
Evolve Bank’s January 2022 homebuyer guide covers credit, existing debts, down payment funds and the ongoing costs of owning a home.
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Mastercard SpendingPulse measures 8.5% US holiday retail growth in 2021
Gift purchases supported growth online and in stores during the November-to-Christmas period.
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Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes
Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting.
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Virtual Incentives revisits millennial virtual reward preferences in 2021
Virtual Incentives’ December 2021 commentary reused findings from a whitepaper discussing the 2016 holiday season, with limits on sample bases and numerical precision.
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Diggecard reports £43 million 2020 turnover as gift card platform expands
Diggecard's 2020 turnover exceeded its £25 million forecast, with international client rollouts and demand for digital gift cards cited as growth factors.
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Virtual Incentives: Research Participant Engagement and Gift Card Rewards
Researchers can learn from marketers to boost respondent engagement by optimizing the respondent experience and providing choice in rewards, such as gift cards or reloadable…
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InComm’s 2021 holiday survey finds 80% of shoppers plan to give gift cards
The study of 2,552 US consumers points to early shopping, planned purchases and continued demand for physical cards.
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Mastercard SpendingPulse forecasts 7.4% US holiday retail growth for 2021
The forecast paired early gift purchases with growth in both stores and e-commerce.
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Diggecard's 2021 commentary links local gift cards with UK shopping research
Diggecard's August 2021 commentary cites Mastercard UK shopping findings and discusses their relevance to independent retailers' gift card programmes. The underlying study date…
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Rellevate study assesses earned wage access for nearly 100 million US workers
Rellevate's June 2021 commissioned research examined household cash shortfalls and the potential role of properly priced earned wage access.
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MAP Survey: Nearly 66% of Credit Union Executives Rate Card Processors Very Important
MAP's December 2020 survey of 214 US credit union executives found growing reliance on card processors while documenting disruption from the pandemic.