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Mastercard's 2020 U.S. survey points to gift cards and local shopping
Shoppers planned more digital payments and placed greater weight on where their gifts came from.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
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Canadian shoppers favored gift cards over cash in Mastercard survey
The 2020 findings linked changing gift habits with contactless payments and support for local businesses.
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Diggecard cites 8.2% growth in B2B gift cards during the first half of 2020
Diggecard's October 2020 review contrasts GCVA-reported B2B growth with an overall market contraction and discusses digital gift card distribution opportunities.
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Mastercard Love Index tracks experience-gift spending growth in 2017–2019
The study compared Valentine's-period card spending in 53 territories between 2017 and 2019.
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Virtual Incentives Outlines Gift Card Participation, Redemption and Cost Metrics
Its September 2019 guidance recommends comparing reward use with programme goals and recipient preferences.
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Gift Card Granny’s 2018 survey puts online shopping and gift cards at the centre of holiday plans
The November 2018 release found strong gift-card interest among respondents, alongside a preference for shopping online on Black Friday.
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Virtual Incentives: Survey Recruitment, Invitations and Reward Choice
Virtual Incentives’ survey guidance combines audience selection, an explanation of participant value and straightforward digital reward delivery.
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Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards
An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery.
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Buyatab compares occasion-based and default gift card design choices
A June 2017 company analysis compares default and occasion-based designs, while leaving sample size and sales effects unresolved.
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Amazon led Gift Card Granny resale requests in autumn 2016
The platform’s ranking measured requests for cash offers, not completed sales or national gift-card market share.
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Virtual Incentives study highlights the tension between personalisation and privacy
Initial research findings released in September 2016 reported interest in personalised rewards alongside concerns about how personal data is used.
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Virtual Incentives Connects Ipsos’s Digital Finance Findings to Reward Delivery
A 2016 commentary discusses mobile banking expectations and the role of APIs in electronic gift card experiences.